In 2022, Baron Davis, an NBA All-Star, visionary entrepreneur, and eternal kid at heart, envisioned a world where every kid was equipped with the financial tools to realize their destiny.
We knew that if we could make that happen....
In 2022, Baron Davis, an NBA All-Star, visionary entrepreneur, and eternal kid at heart, envisioned a world where every kid was equipped with the financial tools to realize their destiny.
Universal access to financial education
“Only 22.7% of high school students are guaranteed to receive a personal finance education.”
- CEE, Council for Economic Education
Forming healthy habits early
“Children as young as 3 years old can grasp the basic idea of money, and by 7 their money habits are already set.”
- Money Advice Service
Edutainment for kids at every age
“This market is clearly underserved. Financial education is usually not a complete, standalone product but just a feature.”
- Dealroom.io
The challenge is as profound as our aspirations.
We believe the financial system should be built to work for everyone and like any champion knows, it takes TEAMS to bring that to life.
Technology
UWish leverages AI, augmented reality (AR) and other immersive technologies to fuel kids’ creativity and learning.
Arts
UWish Studios brings our universe of characters to life through shorts, episodic TV shows and theatrical.
We’re bridging the gap in financial education.
With our partners, we transform learning into an adventure, where kids become the heroes of their financial stories.
Launching in 2025
Discover the magic of play, empowering kids to shape their financial future together
